Sweat, LLC: UFC Gyms Begin Rollout
Jake Rossen Nov 30, 2009
Running a company with a staff prone to bone breaks, disfigurement
and contract nausea means that you can’t count on any one of them
to stick around forever. From the beginning, Zuffa’s Ultimate
Fighting Championship has maintained two constants: its logo, and
Dana White.
That imprint is beginning to branch out: heavy bags, toys, and apparel bear the UFC name. It was inevitable that gyms would follow, and The San Francisco Chronicle has an early reaction to the first, a spacious Concord, CA workout facility featuring a full-sized Octagon, blaring music, and personal instruction.
“In one room,” the piece reads, “members can train by flipping 275-pound tractor wheels or swinging ropes as thick as an arm attached to a 165-pound weight.”
The expectation, unaddressed by the article, is that some poor, emaciated schlub can invite muscle tears and hernias by flipping a giant rubber tire over and over again. I have nothing but respect for a martial artist’s daily grind, but it’s nothing that should be attempted by someone with a lazy heart and a muffin top looking for that “UFC experience.” If my local gym begins offering snorkel training, I’ll know who to blame.
That imprint is beginning to branch out: heavy bags, toys, and apparel bear the UFC name. It was inevitable that gyms would follow, and The San Francisco Chronicle has an early reaction to the first, a spacious Concord, CA workout facility featuring a full-sized Octagon, blaring music, and personal instruction.
“In one room,” the piece reads, “members can train by flipping 275-pound tractor wheels or swinging ropes as thick as an arm attached to a 165-pound weight.”
The expectation, unaddressed by the article, is that some poor, emaciated schlub can invite muscle tears and hernias by flipping a giant rubber tire over and over again. I have nothing but respect for a martial artist’s daily grind, but it’s nothing that should be attempted by someone with a lazy heart and a muffin top looking for that “UFC experience.” If my local gym begins offering snorkel training, I’ll know who to blame.
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