XYIENCE, GNC Times Square Host Signing with Former UFC Welterweight Champion
Feb 2, 2013 Comments
(PRESS RELEASE) -- LAS VEGAS — XYIENCE Xenergy, the official energy
drink of the UFC®, announces that XYIENCE team athlete and former
UFC welterweight champion, Matt Serra
will sign autographs for fans at two New York City locations in
February 2013: GNC in Times Square and the MMA World Expo at the
Jacob Javits Center. Serra will also appear at Chestnut Mart in
Poughkeepsie prior to the appearances in New York City. At all
events, XYIENCE will sample Xenergy, its award winning sugar-free,
zero calorie energy drink. The appearance schedule is:
Friday, February 15 Chestnut Mart 3480 North Road Poughkeepsie, NY Noon – 1:30 p.m.
Saturday, February 16 GNC 750 7th Avenue New York, NY Noon – 1:30
p.m.
MMA World Expo, XYIENCE Booth #200 Jacob Javits Center, North Pavilion 655 W. 36th Street New York, NY 3 – 5 p.m.
Matt Serra may best be known for his success inside the octagon but the East Meadow, New York native is also an accomplished businessman, coach, mentor and family man. Serra faced many challenges along the way, but like a true champion, overcame the obstacles and is grateful for the life his mixed martial arts (MMA) career has afforded him.
Serra started his martial arts training at a young age, but in reality has been a fighter since birth. He arrived three months premature and faced developmental challenges that made him an easy target for other children’s taunts. As a result, Serra developed a mental and emotional toughness that contributed to his future success.
By the age of 11, he was studying both kung fu and karate after his childhood idol Bruce Lee. In the early 1990’s his father introduced him to Brazilian Jiu-Jitsu and encouraged him to train. Serra met legendary teacher Renzo Gracie and in May 2000 earned his black belt and became the first American to do so under Gracie, an accomplishment he still regards as a dream come true and his number one achievement as a mixed martial artist.
Early in his professional career, Serra won several titles but it was his impressive second place finish in 2000 at the prestigious ADCC Submission Wrestling World Championships that garnered the attention of the UFC, which later offered him a contract. He earned several honors as a UFC competitor including the Welterweight Champion in season 4 of The Ultimate Fighter and UFC Welterweight Champion for his impressive TKO of Georges St-Pierre, a fight many consider one of the biggest upsets in MMA history.
When not fighting in the octagon, Serra and his brother Nick run two Brazilian Jiu-Jitsu schools in their home state of New York. Together the successful businessmen and accomplished athletes train and mentor other rising competitors. Serra believes in giving back to the MMA community by helping up-and-coming fighters, much like his long-time kickboxing coach Ray Longo did for him. Serra trained with the striking expert Longo for nearly twenty years and credits much of his success to their many hours together.
About XYIENCE (pronounced zy-ince) Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.
Xenergy (pronounced zen-er-gy)
The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is the fastest growing brand in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy Energy beverages are available in: Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The Xenergy Energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy Energy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.
For more information, please visit www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.
Friday, February 15 Chestnut Mart 3480 North Road Poughkeepsie, NY Noon – 1:30 p.m.
Advertisement
MMA World Expo, XYIENCE Booth #200 Jacob Javits Center, North Pavilion 655 W. 36th Street New York, NY 3 – 5 p.m.
Sunday, February 17 MMA World Expo, XYIENCE Booth #200 Jacob Javits
Center, North Pavilion 655 W. 36th Street New York, NY 3 – 5
p.m.
Matt Serra may best be known for his success inside the octagon but the East Meadow, New York native is also an accomplished businessman, coach, mentor and family man. Serra faced many challenges along the way, but like a true champion, overcame the obstacles and is grateful for the life his mixed martial arts (MMA) career has afforded him.
Serra started his martial arts training at a young age, but in reality has been a fighter since birth. He arrived three months premature and faced developmental challenges that made him an easy target for other children’s taunts. As a result, Serra developed a mental and emotional toughness that contributed to his future success.
By the age of 11, he was studying both kung fu and karate after his childhood idol Bruce Lee. In the early 1990’s his father introduced him to Brazilian Jiu-Jitsu and encouraged him to train. Serra met legendary teacher Renzo Gracie and in May 2000 earned his black belt and became the first American to do so under Gracie, an accomplishment he still regards as a dream come true and his number one achievement as a mixed martial artist.
Early in his professional career, Serra won several titles but it was his impressive second place finish in 2000 at the prestigious ADCC Submission Wrestling World Championships that garnered the attention of the UFC, which later offered him a contract. He earned several honors as a UFC competitor including the Welterweight Champion in season 4 of The Ultimate Fighter and UFC Welterweight Champion for his impressive TKO of Georges St-Pierre, a fight many consider one of the biggest upsets in MMA history.
When not fighting in the octagon, Serra and his brother Nick run two Brazilian Jiu-Jitsu schools in their home state of New York. Together the successful businessmen and accomplished athletes train and mentor other rising competitors. Serra believes in giving back to the MMA community by helping up-and-coming fighters, much like his long-time kickboxing coach Ray Longo did for him. Serra trained with the striking expert Longo for nearly twenty years and credits much of his success to their many hours together.
About XYIENCE (pronounced zy-ince) Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.
Xenergy (pronounced zen-er-gy)
The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is the fastest growing brand in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy Energy beverages are available in: Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The Xenergy Energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy Energy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.
For more information, please visit www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.
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